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The Marketing section explores what’s new and next in franchise marketing. From standout campaigns and viral moments to strategy shifts, brand storytelling, and trends driving consumer engagement.
What is nostalgia marketing? Imagine you’re eight years old, racing Hot Wheels cars down plastic orange tracks in your bedroom, competing against friends to see whose…
Social media trends have always influenced consumer behavior, often sparking new waves of innovation among leading franchise brands. But few trends have gripped global sweet lovers…
Serving the Season: Why Timing Tastes Better In the competitive world of restaurant franchising, innovation isn’t just about new ingredients. It’s about timing. Seasonal menus have…
One Cool Idea, One Viral Moment, One Scoop at a Time Franchise brands are turning up the heat on traditional advertising this summer, and Carvel® is…
F45 Training, known for its high-intensity, functional group workouts, has officially joined forces with Red Bull in a dynamic, multi-year global partnership. This partnership is set…
Wingstop has found the secret sauce for an unforgettable product launch—literally. In honor of National Ranch Day, the beloved wing brand is taking fan obsession to…
Just when you thought the Dunkin’ Cinematic Universe (DCU?) had peaked with last year’s DunKings debut, Ben Affleck and his star-studded squad are back for round…
In the ever-evolving landscape of brand marketing, the recipe for a viral campaign often includes a mix of creativity, relatability, and shareability. This Valentine’s Day, Red…
Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading hotel companies, has unveiled a vibrant global marketing campaign, “Check Into More.” This campaign showcases…
Food franchisors have discovered a delectable recipe for success by collaborating with blockbuster movies and hit TV shows. Wetzel’s Pretzels, the Southern California-based brand known for…