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The Marketing section explores what’s new and next in franchise marketing. From standout campaigns and viral moments to strategy shifts, brand storytelling, and trends driving consumer engagement.
F45 Training, known for its high-intensity, functional group workouts, has officially joined forces with Red Bull in a dynamic, multi-year global partnership. This partnership is set…
Wingstop has found the secret sauce for an unforgettable product launch—literally. In honor of National Ranch Day, the beloved wing brand is taking fan obsession to…
Just when you thought the Dunkin’ Cinematic Universe (DCU?) had peaked with last year’s DunKings debut, Ben Affleck and his star-studded squad are back for round…
In the ever-evolving landscape of brand marketing, the recipe for a viral campaign often includes a mix of creativity, relatability, and shareability. This Valentine’s Day, Red…
Choice Hotels International, Inc. (NYSE: CHH), one of the world’s leading hotel companies, has unveiled a vibrant global marketing campaign, “Check Into More.” This campaign showcases…
Food franchisors have discovered a delectable recipe for success by collaborating with blockbuster movies and hit TV shows. Wetzel’s Pretzels, the Southern California-based brand known for…
$1 Million Worth of Free Pizzas Offered to Ease Fantasy Team Woes Fantasy football players who picked All-Pro wide receiver Stefon Diggs for their rosters may…
ERA Real Estate, a real estate band in the franchising sector and part of the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio, has unveiled its newest…
As businesses navigate an increasingly digital world, franchise brands are discovering the power of text messaging to connect with customers in real-time. From promotions to appointment…