Scorpion, a leader in digital marketing technology, has announced the launch of RevenueMAX. This platform is a collections of solutions designed to boost profitability for home services businesses. Powered by “Scorpion AI” and extensive expertise in service industry marketing, RevenueMAX goes beyond traditional lead generation. The platform is tailored to help businesses attract the right customers, optimize marketing investments, and understand exactly what’s driving revenue.
“For the first time, service businesses can go beyond traditional lead generation. They can now use high-quality lead and customer data to fully optimize their marketing strategy for the best return on investment,” said Rustin Kretz, CEO and Founder of Scorpion.
Kretz emphasized that RevenueMAX allows businesses to fully manage digital advertising campaigns across major platforms like Google, Bing, Meta, Thumbtack, and others, resulting in “more valuable revenue and smarter customer growth.”
Since its beta launch, Scorpion shared that users utilizing RevenueMAX experienced an impressive 12x return on their investment. This is largely due to the platform’s use of first-party data and AI. First-party data is information that a company directly collects from its customers, subscribers, or site visitors. The result is providing home service businesses with insight into how their marketing strategies are impacting their bottom line. By giving businesses real-time data on lead quality and revenue attribution, RevenueMAX enables them to make informed decisions. These decisions ultimately drive top-line sales and profitability.
What’s in RevenueMAX by Scorpion
RevenueMAX offers an AI-driven approach that helps home services businesses increase conversions. This is done through a suite of products. These include enhanced websites, landing pages, and customer engagement tools.
To give a taste, Advertising AI on the platform helps you get found by selecting the proper ad channels. This can be paired with Ranking AI, which operates at the organic level (think GMB and Organic lead flow). Once a potential customer visits your site you want them to choose your service. The Scorpion Connect product is designed to convert leads using a chat feature.
Emails, forms, and conversations come into the system. Then Lead AI takes charge, automatically scoring, analyzing, and rating each lead. The goal of this tool is to find more of the customers you want and less of the ones you don’t. Gradually, the platform is finding who the perfect customer is based on all the data thus far.
The RevenueMax Value
For those managing multiple locations, such as franchises or private-equity-backed businesses, RevenueMAX provides multi-location features. This provides insights and benchmarking data across their portfolio, ensuring every location is optimized for success.
Jamie Adams, Chief Revenue Officer at Scorpion, highlighted the platform’s value in today’s competitive market:
“Over the past 18 months, consumer demand has tightened and advertising has gotten more expensive for home services businesses. RevenueMAX gives them access to critical KPIs driving revenue growth so they can quickly identify how each location is performing relative to others in their brand or portfolio.”
Essentially, data drives decisions, which results in new data, which drives a continuous innovation of the advertising approach. AI can decipher this information quickly and aggregate so much information to produce a directional output. The output you get from the platform exceeds the power of platforms you may have used just a few quarters ago.
As marketing budgets become tighter, businesses must focus on the most efficient ways to drive revenue growth, and RevenueMAX aims to eliminate the guesswork.
Chise News is the place for franchise industry news. Want more? Sign up for our e-newsletter or visit our Franchise News section for more articles. Love Franchise Tech stories? Check out more here.
