Retro Fitness is ramping up its expansion strategy with a focused approach on multi-unit area development agreements. At the heart of this growth is Project LIFT, an initiative powered by BlackRock Impact Opportunities (BIO), aiming to open 500 Retro Fitness clubs in 50 underserved communities across the U.S. over the next five years.
Strategic Growth through Multi-Unit Development
Retro Fitness’ multi-unit development approach, in collaboration with BIO, is driving its expansion into key markets. Over the past few months, new Retro Fitness clubs have opened their doors in Pasadena, Texas, and in the Florida cities of Delray Beach and Lauderhill. By the end of the year, the total number of Retro Fitness locations developed under this partnership is expected to hit nearly 20, a significant milestone in its journey to 500.
“We are proud that our investment in Retro Fitness on behalf of our clients has benefitted communities in Texas, Florida, and New York, and are pleased to continue supporting the company and Project LIFT through this next stage of growth,” said Joseph Acevedo, managing director of BlackRock Impact Opportunities.
In addition to opening new clubs, BIO has strengthened Retro Fitness’ presence by acquiring and rebranding existing clubs. Notable acquisitions in New York—including locations in Bayshore, Ronkonkoma, and Deer Park—and in Florida’s Wellington and Tamarac regions have all been relaunched under the Retro Fitness banner. This dual approach of opening new locations while acquiring existing clubs has proven to be an effective way of gaining market share quickly.
Brand Transformation Elevates the Member Experience
Retro Fitness has undergone a significant brand transformation, revamping the look, feel, and experience of its clubs. This update extends to both new builds and acquired clubs, ensuring they align with the brand’s refreshed identity. The response has been overwhelmingly positive, with members praising the modern upgrades and enhanced club experience.
“We are very pleased with the feedback we have received on the new look and feel of our clubs. We believe the transformation of the brand is just part of what has attracted area developers and investors to Retro Fitness,” said Andrew Alfano, CEO of Retro Fitness.
Interestingly, Alfano noted that interest in Retro Fitness has surged from unexpected quarters, particularly the restaurant industry. Investors in this space are recognizing the space for its high margins, low operational complexity, and recurring revenue model.
Looking Ahead
The road ahead looks bright for Retro Fitness as it continues its multi-unit development strategy. New locations are slated to open across Massachusetts, Florida, Texas, New York, and New Jersey throughout 2024 and 2025. With an ambitious goal of opening 500 new clubs, the partnership between Retro Fitness and BIO has the potential of leaving a lasting impact on underserved communities while propelling the brand’s rapid growth.
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