Perkins™ American Food Co., a beloved chain that started as a humble pancake house in 1958, has been going through a vintage, fresh branding change. To fulfill the vision of modernizing the brand while keeping a vintage charm, Perkins has announced the appointment of Kimberly Bean as its new Vice President of Marketing. Bean, a seasoned leader with over two decades of experience in the restaurant and food service industry, officially steps into her role before the new year as the company embarks on an exciting journey of transformation.
This evolution for Perkins includes refreshing restaurant designs, service innovations, and a revamped menu aimed at resonating with new audiences while staying true to its roots. Bean will spearhead the brand’s efforts to forge meaningful connections with guests, with a strong emphasis on digital and social platforms that align with Perkins’ contemporary vision.
“At Perkins, we are leading a monumental evolution of a legacy brand, which is allowing us to connect with new audiences,” said Toni Ronayne, President of Perkins American Food Co. “During this time, we are delighted to welcome Kimberly to our team, as she brings extensive expertise in brand management, market research, and cross-functional team leadership. Her talents and knowledge will be incredibly valuable as we continue to evolve and expand our brand.”
A Proven Marketing Visionary Joins the Team
Bean’s distinguished career spans marketing strategy, product innovation, and consumer insights. Most recently, she served as Vice President of Integrated Marketing and Menu Strategy at Papa John’s International. There, she led a team focused on commercial strategy, driving engagement, loyalty, and growth through new product development and marketing campaigns.
Her expertise also includes senior roles at Cracker Barrel Old Country Store and Bloomin’ Brands, where her innovative strategies contributed to sustained growth, operational excellence, and enhanced consumer experiences.
“I am passionate about brand growth and culinary innovation, so I am thrilled to join Perkins as they focus on these key elements during such a pivotal time in the brand’s history,” said Kimberly Bean. “Throughout my career, I have made it my mission to deliver exceptional brand experiences and operational success across the restaurant industry. I look forward to sharing my love for hospitality and creating genuine, memorable experiences for our guests and team members.”
As Perkins embraces its modern evolution, the addition of Bean to the leadership team signals a bright future for the iconic chain, balancing timeless hospitality with forward-thinking initiatives.
For more on Perkins’ journey visit PerkinsRestaurants.com. For more franchise team member news check out Talent Spotlight on ChiseNews.com
