Move over, holiday coffee cups—Panera Bread is redefining seasonal tradition with the debut of its limited-edition Holiday Soup Cup Collection. A celebration of warmth and comfort, these festive cups mark the chain’s creative twist on holiday classics, highlighting the enduring appeal of its beloved soups. With over 140 million servings sold each year, Panera’s soups have become a wintertime staple for fans nationwide.
A Cozy Hit That Sold Out in One Day
The Holiday Soup Cup Collection became an instant sensation, selling out online within just one day of its launch. The $10 bundle, which included three festive soup cups and a $20 Panera Bread gift card, captured hearts—and holiday shopping lists—faster than expected.
“Our signature soups have always been a guest favorite, and this year, our festive holiday soup cups are sure to add a touch of warmth and magic to every spoonful,” said Mark Shambura, Chief Marketing Officer at Panera Bread.
The collection’s popularity signals not only the enduring love for Panera’s soups but also the clever way the brand has embraced holiday traditions with its own unique twist.
For those hoping to snag this coveted collection, Panera has created a “Notify Me When This Product Is Available” list on The Panera Shop, fueling optimism that the beloved bundle might make a comeback. We too are on that waitlist.
A Season of New Flavors and Familiar Favorites
The holiday cups complement Panera’s comforting lineup of soups, which saw the addition of two new stars this fall: Hearty Fireside Chili and Rustic Baked Potato Soup. Fans were also thrilled to welcome back the seasonal favorite, Autumn Squash Soup, alongside year-round classics like Broccoli Cheddar, Homestyle Chicken Noodle, and Cream of Chicken & Wild Rice.
Panera’s soups continue to provide a sense of comfort and tradition as the weather turns colder. The Holiday Soup Cup Collection has only added to the festive charm.
What’s Next for the Holiday Collection?
While the initial stock is gone, the overwhelming demand has left soup lovers hopeful for a restock. For now, fans are encouraged to join the notification list and keep an eye on The Panera Shop for updates. Whether the bundle returns or not, it’s clear Panera has tapped into something special with its new holiday tradition.
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