Chise Local

You are a local franchise business owner. Many people solely associate your location or territory with the brand. Some brands do a great job at being likable. To put you location in overdrive you have to be likable as well. It begins by telling your story. Sharing with the community who you are, why your in business, and who your team is. When people get to know the face behind the location your business become more likable. People do business with people they like.

It’s necessary to share what makes your business unique. In many ways, answering the question, why you? Why now? What’s your competitive advantage within the market, what makes you and your business different than similar ones within the community. What can you provide that others cannot; all defined in a simple yet understable way. When people understand the difference, decisions become easier.

People seek a business similar to yours because they have a challenge they want to solve. If your business is to be successful, odds are you have a solution. When someone comes to you, and you solve their challenge, it becomes part of their memory. Positive memories of interacting with your franchise over time create a Cherished relationship with your business. 

Think of the barbershop you’ve been going to for over 10 years. Consider the restaurant that’s your go-to place with your spouse. Imagine the childcare location that educated your children until grade school. These businesses are cherished. To become cherished you have to create and share memories. Sharing a story can plant a seed for these memories to grow.

Awareness is defined as “understanding that something is happening or exists.” For your franchise to grow, people within the community need to know you exist, where you are located, how to contact you, and when a product or service would come in handy in their lives. 

If you want your dog to get exercise, knowing a dog daycare or dog walking service exists locally is important. Knowing how it works when you sign your dog up for such services further makes a potential client more comfortable because they are aware of what to expect. Awareness of your presence and process makes it easier for people to enter your store or give you a call. 

When you and your team are likable, when you have originality mixed with cherished experiences, and the public is aware of your local business, you have the chance to be loved by the community. Love is expressed through the community by engaging your business, sharing your article, writing a positive review on Google, and spreading your franchise business by word of mouth. A simple online article distributed to the right people can be the catalyst for these things to occur.