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    You are at:Home » Launch Lane » The Vitamin Shoppe Launches Nutritional Support Line Tailored for GLP-1 Medication Users
    Launch Lane

    The Vitamin Shoppe Launches Nutritional Support Line Tailored for GLP-1 Medication Users

    New Whole Health Rx™ supplement range targets the dietary gaps caused by popular weight-loss drugs like Ozempic® and Mounjaro®
    Timothy KatschBy Timothy KatschApril 2, 20253 Mins Read
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    Image of Supplements from Vitamin Shoppe of GLP-1 products
    The new supplement range provides targeted support for GLP-1 users across five essential categories: protein, fiber, probiotics, multivitamins, and a comprehensive all-in-one nutrient solution. (Image Courtesy of The Vitamin Shoppe)
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    As the demand for GLP-1 medications continues to skyrocket, The Vitamin Shoppe® has stepped forward with a new line of science-backed supplements designed specifically for people using these drugs for weight management. The retailer, known for its expansive range of wellness products and commitment to clinical-grade standards, has introduced GLP-1 Support from Whole Health Rx™ by The Vitamin Shoppe®. This is a targeted supplement collection that aims to bridge critical nutritional gaps associated with GLP-1 usage.

    About GLP-1

    GLP-1 medications such as Ozempic® and Mounjaro® that were originally developed to treat type 2 diabetes have gained immense popularity in recent years for their powerful weight-loss benefits. GLP-1 stands for glucagon-like peptide-1, a hormone that helps regulate blood sugar levels and, notably, suppresses appetite and slows digestion. This mechanism has made GLP-1 drugs a breakthrough solution for weight loss, with many individuals seeing dramatic results.

    However, reduced appetite and slower gastric emptying can also lead to unintentional nutritional deficiencies, muscle loss, and digestive discomfort in some users.

    Recognizing the need for a comprehensive, user-friendly solution, The Vitamin Shoppe collaborated with dietitians and its Whole Health Rx Medical Advisory Council to create a suite of five essential products: a nutrient-rich meal replacement powder, high-protein support formula, advanced fiber blend, synbiotic for gut health, and gender-specific multivitamins.

    “With the surge in GLP-1 medication use for weight loss, we recognized a critical gap in the market for tailored nutritional support,” said Muriel Gonzalez, President of The Vitamin Shoppe. “GLP-1 medications can significantly impact appetite, digestion, and nutrient absorption, making supplementation essential.”

    A Science-Backed System for Whole-Body Support

    Available exclusively at The Vitamin Shoppe and Super Supplements stores nationwide and online, each product in the GLP-1 Support lineup is specifically formulated:

    • GLP-1 Support Nutrient Powder offers a meal replacement with 25 grams of protein, 24 vitamins and minerals, digestive enzymes, and Truserv® greens to maintain muscle and restore nutrient balance.
    • GLP-1 Support Protein goes a step further, packing in 30 grams of whey protein, 5 grams of collagen, and muscle-preserving ingredients like myHMB® and PeptiStrong®.
    • GLP-1 Support Fiber combines 15 grams of fiber with innovative ingredients such as Inavea™ and Fibersol®-2 to aid digestion and enhance GLP-1 activity.
    • GLP-1 Support Synbiotic features a triple-action blend of prebiotic, probiotic, and postbiotic compounds to improve gut health and support the metabolism-regulating Akkermansia bacteria.
    • GLP-1 Support Multivitamins (Men’s and Women’s) include nutrients for energy, metabolism, heart, and immune health, plus Suntheanine® and ginger for stress and nausea relief—two common concerns among GLP-1 users.

    “GLP-1 users face specific nutritional challenges and finding products tailored to these needs can be challenging,” said Tabitha Daley, a Registered Dietitian nutritionist with The Vitamin Shoppe. “Our goal was to create an accessible, science-backed system that fills essential nutrient gaps, while also helping individuals feel their best throughout their weight-loss journey.”

    A Natural Extension of Whole Health Rx

    The new product line expands on The Vitamin Shoppe’s Whole Health Rx telehealth platform, which launched in May 2024 to provide access to GLP-1 medications, including compounded semaglutide and tirzepatide, alongside treatments like testosterone replacement therapy (TRT). With a clinician-led approach, Whole Health Rx aims to make medical weight-loss care more accessible while offering ongoing wellness solutions to support users holistically.

    As part of its Quality Promise, The Vitamin Shoppe ensures that each GLP-1 Support product meets rigorous standards for purity, potency, and third-party testing—an increasingly important factor in the growing landscape of weight-loss supplements.

    To explore the full range of the newly launched GLP-1 support solutions, visit vitaminshoppe.com/lp/glp1-weightloss.

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    Timothy Katsch
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    Tim Katsch is a former EVP of a Franchisor overseeing Operations, Real Estate, Construction and Marketing divisions. He now runs Franchise Hire Recruiting & Executive Search helping select franchise brands locate hard-to-find professionals who makeup strong franchise teams. In the wee hours of the morning he loves to write about what's happening in franchising.

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