Let’s face it; shopping for hemp products online can feel a lot like wandering through a health food store during a blackout—you’re unsure what you’re touching, whether it’s actually good for you, if it will taste like cardboard or if it might just be…organic soap. From THC to THCv from CBD to CBN. What does it all mean?
From vague labeling to sketchy shipping practices, many consumers exploring the booming hemp market are stuck in a swirl of confusion, inconsistency, and “Wait, is this even legal?” vibes.
But now, a sweetly familiar name is stepping in to bring some much-needed clarity—and credibility—to the THC aisle. Enter Edibles.com™, the latest venture from Edible Brands®, the powerhouse behind Edible Arrangements®. That’s right: the folks who brought you chocolate-dipped fruit bouquets are now delivering high-quality hemp products right to your door. (And no, it’s not the munchies talking.)
A Trusted Brand Meets a Cloudy Industry
Led by cannabis industry heavyweight Thomas Winstanley, formerly Chief Marketing Officer at Theory Wellness, Edibles.com is determined to make hemp shopping feel less like a gamble and more like a guided wellness experience. Winstanley, now Executive Vice President of Edibles.com, is bringing his proven track record in regulated cannabis markets to build a “best-in-class” e-commerce platform for hemp lovers across the country.
“Edible Brands’ wellness-driven approach aligns with the evolving future of this category. With our robust infrastructure and nationwide footprint, we are uniquely positioned to accelerate industry growth,” said Winstanley.
Translation? They’re not just tossing gummies into a shopping cart. They’re building a full-fledged, education-first, science-forward THC shopping experience.
And they’re not doing it alone. Edibles.com has partnered with some of the most recognized names in hemp innovation—Cann, Wana, and 1906—to offer premium products that have been vetted, tested, and properly explained. No more buying a mystery brownie and hoping for the best.
“The hemp industry is evolving rapidly, but consumers still face challenges with perception, education, and accessibility,” said Somia Farid Silber, CEO of Edible Brands. “We’re making it easier than ever for consumers to access premium, vetted products with the convenience they expect today.”
In many ways, it’s hemp products with a purpose. Some categories shared on Edibles site are sleeping better, relaxation, and even energy. The products they source are formulated with intention and provide a unique mix of options to achieve your desired outcome.
Goodbye Counterculture, Hello Consumer Wellness
Let’s get one thing straight: hemp isn’t just for hippies anymore. What was once a fringe product category is now a $28 billion market—and growing fast. But the rapid growth hasn’t exactly come with a user manual.
Edibles.com is aiming to become that manual. With a robust education center, nationwide delivery (where legally permitted), and localized launches. I’m going to take a stab at the platform positioning. It’s where Amazon meets CVS of the hemp world, minus the fluorescent lighting and yard-long receipts.
And the ambition doesn’t stop at the digital door. The company is preparing to open a flagship store in Atlanta’s Inman Park this year, serving as a prototype for a limited franchising program. The goal? Democratize access to the THC market by leveraging Edible Brands’ already expansive franchise infrastructure. In other words: they’re giving small business owners a chance to get in on the (legal) green rush.
Even Jake Bullock, co-founder and CEO of Cann, is hyped: “This is a defining moment for the hemp industry. A high-quality marketplace like Edibles.com has the power to reshape the future of THC products and drive the long-term industry growth we’ve all been working toward.”
One Platform to Rule the Gummies
With hemp moving from counterculture to countertop, Edibles.com couldn’t have arrived at a better time. Consumers are tired of guessing what they’re buying, if it works, or if it might knock them out for 14 hours. By combining high standards, consumer education, and a little help from a fruit bouquet dynasty, Edibles.com is promising a THC shopping experience that’s equal parts trustworthy, transparent, and (yes) deliciously convenient.
The hemp fog is finally lifting—and it smells a lot like progress.
