In a move to enhance its digital landscape, BRIX Holdings has announced a strategic partnership with Lunchbox, an enterprise restaurant technology company. This collaboration will extend across BRIX Holdings’ extensive portfolio, which includes well-known brands such as Friendly’s, Orange Leaf, Red Mango, and Smoothie Factory + Kitchen. The partnership aims to unify the digital experience at over 300 BRIX Holdings locations through a full-suite rollout of Lunchbox’s advanced technology solutions.
BRIX Holdings Technology Integration
Building on the success of their recently acquired brand, Clean Juice—which has utilized Lunchbox’s technology for over four years—BRIX Holdings plans to expand its digital capabilities significantly. The integration will bring a seamless ordering experience, combining catering and everyday online orders into a single POS system. This effort will connect the loyalty and rewards experience across all channels, enhancing guest engagement and streamlining operations for franchisees.
“We’re excited to partner with Lunchbox to deliver a seamless experience for both our guests and our franchisee partners,” said Sherif Mityas, CEO of BRIX Holdings. “Given Lunchbox’s success with Clean Juice, we are confident that this collaboration will significantly elevate the operations across our entire portfolio.”
The partnership will introduce a fully branded user interface and a POS-integrated system to all BRIX Holdings locations, ensuring a cohesive operational flow from the front to the back of the house. An integrated system is crucial for enhancing the guest experience, as it allows for consistent service, efficient order processing, and a unified loyalty and rewards program. Guests will enjoy a more personalized and streamlined experience, with the ability to easily place orders, redeem rewards, and engage with their favorite brands in a cohesive digital environment.
About the Partnership
“Partnering with BRIX Holdings is a major milestone for Lunchbox,” said Nabeel Alamgir, CEO and Co-Founder of Lunchbox. “For over four years, we’ve built our technology and integrations alongside brands like Clean Juice. Now, we’re excited to extend the suite of solutions to brands like Friendly’s and Orange Leaf — all to deliver a seamless and powerful experience.”
This partnership highlights BRIX Holdings’ commitment to innovation and growth, leveraging technology to improve customer experience and operational efficiency. As the company continues to expand, this digital transformation marks a significant step in providing a unified and enhanced experience for customers and franchisees alike.
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