Author: Timothy Katsch

Social Media as a New Front Door for Franchise Brands In a digital-first world, where attention spans are fleeting and brand loyalty is hard-won, franchise brands…

For decades, franchising success was measured in storefronts. Growth equated to more doors, more square footage, and more physical presence. But in today’s dynamic market, where…

In the competitive world of franchising, attracting the right franchisees is about more than just having a great brand. For many franchisors, the key to building…

Walk down any busy street in a bustling city or suburban shopping district, and you will likely encounter the familiar glow of a drive-thru menu board,…

Five Star Franchising has named Ben Kramer as the new Brand President of Bio-One, a nationally respected crime scene and biohazard cleanup franchise. With a strong…

What is nostalgia marketing? Imagine you’re eight years old, racing Hot Wheels cars down plastic orange tracks in your bedroom, competing against friends to see whose…

Voda Cleaning & Restoration, a fast-growing name in the home services franchising sector, has announced the appointment of Sae Lee as its new Chief Financial Officer…

In the wake of devastating floods sweeping across Texas, Pet Supplies Plus has teamed up with Best Friends Animal Society to deliver urgent aid to affected…

There was a time when pulling up to a drive-thru and ordering an entire meal for just a few dollars was commonplace. Customers flocked to quick-service…

In today’s competitive labor market, attracting and retaining quality hourly employees poses one of the biggest challenges for franchise owners. However, savvy franchisors who cultivate vibrant,…