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    You are at:Home » Marketing » Ben Affleck and The DunKings Return for an Epic Coffee Battle in “DunKings 2: The Movie”
    Marketing

    Ben Affleck and The DunKings Return for an Epic Coffee Battle in “DunKings 2: The Movie”

    Dunkin’ Expands Its Cinematic Universe With More Boston, More Banter, and a Whole Latte Fun
    Timothy KatschBy Timothy KatschFebruary 17, 20254 Mins Read
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    Image of DunKings Stars
    (Image Courtesy of Dunkin')
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    Just when you thought the Dunkin’ Cinematic Universe (DCU?) had peaked with last year’s DunKings debut, Ben Affleck and his star-studded squad are back for round two—this time, in an all-out battle of coffee band supremacy. And let’s be real: when you mix Boston legends, high-stakes java-fueled drama, and Ben Affleck in a Juicy Couture tracksuit, the result is nothing short of chef’s kiss perfection.

    The DunKings Face a New Challenge: Java Jam

    After skyrocketing to caffeinated superstardom in 2024, The DunKings became the hottest band to ever (probably) be formed in a Dunkin’ parking lot. But fame comes with a price, and this time, new coffee challengers are ready to steal their crown in “DunKings 2: The Movie.”

    Enter Java Jam, a music battle royale where coffee-themed bands go head-to-head for the coveted coffee cup trophy. With The DunKings’ legacy at stake, Ben rallies some serious reinforcements. First up? His brother Casey Affleck, naturally. Then, in a plot twist no one saw coming but everyone loves, eight-time pro football champion Bill Belichick joins the squad. Because nothing says “band chemistry” like a coach known for one-word answers and hoodie fashion.

    Jeremy Strong in DunKinds commercial
    DunKing Jeremy Strong channels the essence of Bostonian Paul Revere (Image Courtesy of Dunkin’)

    But the pièce de résistance? Jeremy Strong. Yes, the Emmy-winning “Succession” star dives in—literally—by fully immersing himself in Dunkin’ coffee grounds to prepare for his role. (Method acting? More like medium-roast acting.) His revelation? “Dunkin’ is Boston. Boston is Paul Revere.” And thus, he emerges, in full Revolutionary War mode, ready to lead The DunKings into battle.

    The Rivals, The Roasts, and the Redemption Arc

    The DunKings aren’t the only caffeinated contenders in town. They square off against:

    • The Drip Squad, led by comedian Druski (because every good battle needs a hype man),
    • The Burger Chain Gang, which we can only assume is what happens when fast-food coffee drinkers try to get in on the fun, and
    • The Barista Buds, who probably take their latte art way too seriously.

    As the bands exchange witty banter and coffee-themed comebacks, Jeremy Strong, fully committed to his Paul Revere persona, delivers a speech that unites them all: “America Runneth on Dunkin’!” And just like that, the battle turns into a breakfast-fueled bromance.

    But wait—there’s one more surprise. Just as the credits roll, New Kids on the Block legend Donnie Wahlberg makes a cameo, setting the record straight: “I started it.” And with that, we have the most Boston moment ever filmed.

    Eat Like a DunKing: The Meal Deal and Merch Drop

    To celebrate the return of The DunKings, Dunkin’ is launching The DunKings $6 Meal Deal, which includes:

    • A Sausage, Egg & Cheese Sandwich
    • A side of crispy Hash Browns
    • A medium Hot or Iced Coffee
    Image of the box, food and drink in  The DunKings $6 Meal Deal
    The DunKings $6 Meal Deal (Image Courtesy of Dunkin’)

    For those who prefer an afternoon caffeine encore, the new $3 Medium Shakin’ Espresso deal will be available after 12 p.m.

    And because no battle is complete without swag, Dunkin’ is dropping DunKings merch, including premium pullovers, joggers, snapbacks, and even socks—because why wouldn’t you want your feet to be as cozy as your coffee order?

    DunKings for Life

    What started as Ben Affleck working a Dunkin’ drive-thru for fun has evolved into a full-fledged coffee-fueled franchise that somehow keeps getting bigger, funnier, and—against all odds—more Bostonian.

    As Dunkin’s Chief Marketing Officer Jill McVicar Nelson puts it, “Everyone wants to be a DunKing! This latest chapter is bigger, funnier, and full of surprises—and it reinforces what Dunkin’ has always been about: great coffee, fast—plain and simple. And while we take those things very seriously, we never take ourselves too seriously. DunKings for life.”

    And let’s be honest—if Ben Affleck in a bedazzled tracksuit leading a coffee band battle doesn’t prove that Dunkin’ is the ultimate unifier, nothing will. Long live The DunKings.

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    Timothy Katsch
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    Tim Katsch is a former EVP of a Franchisor overseeing Operations, Real Estate, Construction and Marketing divisions. He now runs Franchise Hire Recruiting & Executive Search helping select franchise brands locate hard-to-find professionals who makeup strong franchise teams. In the wee hours of the morning he loves to write about what's happening in franchising.

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