Bar Louie is ringing in its 35th anniversary with a year-long celebration that’s as bold and spirited as the bar itself. Since opening its doors in Chicago’s River North neighborhood in 1990, Bar Louie has been a go-to neighborhood hangout, evolving into a nationwide favorite with over 60 locations. To mark this milestone, the brand is embracing its roots while treating guests to a nostalgic trip through the ‘90s — complete with iconic cocktails, exclusive app rewards, and plenty of throwback vibes.
A Toast to the ‘90s: Cocktails That Defined a Generation
Starting January 1st and running through April 30th, Bar Louie is diving headfirst into ‘90s nostalgia. They will feature a menu of eight classic cocktails that will have you reliving the days of Blockbuster runs and dial-up modems. Each drink is crafted to capture the bold flavors and good times that defined the era.
From the party-fueled Long Island Iced Tea to the tropical escape of the Blue Hawaiian, the menu is a who’s-who of ‘90s drink legends. Fans of sweet and tangy sips can opt for the Sex on the Beach or the timeless Tequila Sunrise, while dessert drink lovers will appreciate the indulgent Mudslide. And who could forget the Appletini, the drink that became as iconic as Rachel Green’s layered haircut. For fans of “Sex and the City,” the Cosmopolitan offers a stylish nod to the cocktail’s heyday.
Exclusive Rewards and a Bright Future
For fans who want to join the party, Bar Louie is giving back in style. Guests who download the Bar Louie Rewards app can enjoy a free Bar Bite with a $15 purchase and earn 35 bonus points on orders of $35 or more after signing up. Plus, for a limited time, rewards members can unlock $35 off their next purchase after earning 400 points. It’s the only birthday party where the guests leave with gifts.
But the fun doesn’t stop there. Bar Louie is looking to the future with innovative updates, including refreshed restaurant designs, enhanced app features, and expanded delivery options. These changes keep the brand fresh while preserving the welcoming, neighborhood atmosphere that made it famous.
90s Drinks: A Walk Down Memory Lane
The ’90s weren’t just about flannel shirts and boy bands; they were also a golden age for cocktails. The Appletini, with its electric green hue, became a pop culture phenomenon. The Long Island Iced Tea, a potent mix of just about every liquor in the well, fueled countless nights out. And who didn’t feel a little fancy ordering a Cosmopolitan, the drink that became Carrie Bradshaw’s signature on Sex and the City?
These cocktails weren’t just drinks; they were moments in a glass, tied to unforgettable nights and iconic trends. Bar Louie’s anniversary celebration is a perfect chance to sip your way down memory lane and relive the glory days of Tamagotchis, “Friends” reruns, and the Macarena.
Looking Back, Moving Forward
Bar Louie’s 35th anniversary isn’t just a celebration of where the brand has been — it’s a tribute to the community that has made it a success. From a single bar in Chicago to a national sensation, the journey has been driven by a commitment to authenticity, inclusivity, and unforgettable experiences.
“As we look back at 35 years, we’re proud of our journey,” said Wright. “We’ve grown from a small Chicago bar to a nationwide favorite, but we’re still about that same spirit of authenticity and community. That’s what’s always made Bar Louie special.”
So grab your friends, fire up that playlist of ‘90s hits, and head to Bar Louie to toast 35 years of good drinks, great memories, and even better times ahead. Cheers to Menu Magic in 2025.
