Salad and Go, the rapidly expanding drive-thru salad chain, has entered a new multi-year partnership with football legend Troy Aikman as part of its mission to make nutritious, accessible food the norm. Known for his dedication to healthy living and peak performance, Aikman has joined as Salad and Go’s “Green Zone MVP” to promote affordable and crave-worthy nutrition as an alternative to traditional fast food.
Aikman’s role will focus on reshaping the way Americans think about weekend nutrition, a time when many fall into the habit of quick, less nutritious meals.
“I’ve been so impressed with how Salad and Go is challenging the fast food status quo in every community it enters,” said Aikman. “This is an opportunity to shift the pendulum—even swapping one fast food meal for a healthy salad each weekend can start to make big impacts. Whether you’re an athlete on the team, tailgating to support, or just a weekend warrior, we can all agree eating our best makes us feel our best.”
Fuel Your Team Promotion: Making Healthy Choices Easy and Affordable
To celebrate the partnership, Salad and Go has launched the “Fuel Your Team” promotion, which offers $5 salads or wraps with a minimum purchase of five items. Available every weekend from 2 p.m. on Fridays through Sunday, this promotion will run until the end of the year and is aimed at helping families, friends, and sports teams fuel up affordably with healthy, delicious options. Salad and Go CMO Nicole Portwood sees the promotion as a powerful step toward accessible wellness, saying,
“We’re thrilled to team up with Troy as he truly values the importance of nutrition that really fuels us, just like we do at Salad and Go.”
Nicole Portwood
With more than 140 locations across Arizona, Texas, Oklahoma, and Nevada, Salad and Go is redefining fast food by offering chef-curated, nutrient-dense salads, wraps, and breakfast burritos at affordable prices, all served through a drive-thru model. Guided by a Michelin-star-trained chef, the company ensures that delicious and healthy meals are available to everyone, while also staying committed to community outreach and employee well-being.
Team Green: Bringing Expertise to the Table
Aikman joins an impressive team at Salad and Go that includes Maya Feller, the company’s official Salad Nutrition Officer and a nationally recognized registered dietitian. Feller highlights the importance of accessible, healthy food options: “Many of my patients share that it’s hard to find the time to prepare and eat nourishing meals that are satiating and delicious. Together with Troy and the Salad and Go team, I’m excited to be part of a movement that keeps the joy and community in food that’s also delicious and nutritious.”
With Salad and Go’s affordable and convenient offerings, the company is setting a new standard in the fast food industry, one salad at a time. As the brand continues to expand, the partnership with Aikman brings a high-profile spotlight to their shared vision: healthy eating that’s flavorful, filling, and, most importantly, within reach for everyone.
Chain News has one degree of separation from franchise news. Reporting on what’s happening outside of the franchise space is essential to understanding trends and what’s around the corner for specific franchise segments. Chise News is the place for franchise industry news, as well as chain news. Want more? Sign up for our e-newsletter or visit our Franchise News section for more articles.
