Planet Fitness, Inc. (NYSE: PLNT), one of the largest operators and franchisors of fitness centers worldwide, has appointed Jay Stasz as its new Chief Financial Officer (CFO), effective November 15th, 2024. Stasz will bring over 25 years of expertise in retail and consumer-focused financial leadership to Planet Fitness. He will be joining the company on November 4th to begin working alongside current CFO Tom Fitzgerald. Fitzgerald will remain with the company through the end of December to support a smooth transition, and will consult through March 2025.
Stasz’s experience leading financial operations at major retailers will be a pivotal asset for Planet Fitness as it pursues its growth trajectory. Most recently, he served as CFO at Savers Value Village, where he guided the company’s successful IPO in 2023. His past roles also include CFO at Ollie’s Bargain Outlet, where he drove both revenue and profit increases. In addition Stasz held various positions of increasing responsibility at Sports Authority. According to Planet Fitness, this deep industry experience aligns well with the brand’s vision.
Leadership to Fuel Planet Fitness’s Growth Strategy
Colleen Keating, CEO of Planet Fitness, expressed excitement about Stasz’s addition to the leadership team, noting his collaborative approach and financial acumen.
“I’m pleased to welcome Jay to the Planet Fitness team, and I’m confident he will support the execution of our strategic imperatives and our ongoing work with our franchisees to drive profitable growth,” Keating said. “Jay is a highly experienced and collaborative leader who brings a proven track record of optimizing growth in retail and consumer spaces. I’m eager to work closely with him to support our team members as we provide high-quality and accessible fitness experiences for our members, and to ultimately increase value for shareholders.”
For Stasz, joining Planet Fitness marks an exciting new chapter. He stated,
“I am excited to join the Planet Fitness team during this next phase for the Company. Planet Fitness is a brand with a clear mission and value proposition for its members as well as a compelling business model. I’m confident in its relevance to today’s consumer, and its opportunities for growth in the U.S. and abroad. I look forward to leveraging my skills and experiences to support the Company and its franchisees.”
Smooth Transition as Fitzgerald Prepares for Retirement
As the company prepares for Stasz’s transition into his new role, Fitzgerald’s ongoing support will play a vital role.
“On behalf of the entire Planet Fitness team, I want to thank Tom for his contributions and dedication to Planet Fitness since joining the Company in 2020,” Keating continued. “Tom has been a true partner to me since I joined the Company, and we wish him all the best in his well-deserved retirement.”
Planet Fitness’s third-quarter earnings report is set for November 7th. This report is expected to provide additional insights into the company’s financial performance and future plans under its evolving leadership team.
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