This October, McAlister’s Deli is brewing up a spooky celebration that will delight Halloween lovers across the nation. Partnering with actress Kimberly J. Brown, famously known as Marnie Piper from the Halloweentown film series, the popular fast-casual chain is rolling out a festive lineup of limited-time menu items. Fans of Halloween will be thrilled to see the return of the Witch’s Brew, a crowd favorite from last year, alongside a new sweet treat – the Trick-or-Treat Cookie.
Fall Favorites with a Spooky Twist
“The success of Witch’s Brew last year proved that McAlister’s fans and guests are excited about fall-inspired flavors and celebrating Halloween with delicious treats,” shared Mike Freeman, Chief Brand Officer of McAlister’s Deli. “We’re excited to be collaborating with Kimberly J. Brown, a fixture of the Halloween season, to bring back our spooky, limited-time menu offerings this October.”
The Witch’s Brew is a refreshing twist on McAlister’s signature lemonade, made with cane sugar, lemon juice, and enhanced by a magical splash of caramel apple syrup. With its vibrant green color, the drink is sure to cast a spell on taste buds. The Trick-or-Treat Cookie, a new addition, is a delightful Halloween-themed dessert. This buttery cookie is dotted with festive orange and purple sprinkles, and it hides a creamy surprise with a spooky cream cheese filling.
These limited-time offerings will be available at McAlister’s locations nationwide through October 31, or while supplies last.
A Halloween Collaboration with Marnie Piper Herself
Kimberly J. Brown, beloved by fans for her role as a teen witch in Disney’s Halloweentown films, is at the heart of McAlister’s Halloween fun. Brown shared her enthusiasm, saying, “I have absolutely loved October and the Halloween season since I was a kid! My favorite ways to celebrate have always included dressing up and enjoying festive treats with my friends. That’s why I’m excited to team up with McAlister’s Deli to announce the return of Witch’s Brew and debut the new Trick-or-Treat Cookie.”
Fans can meet Brown in person at a special event hosted by McAlister’s Deli in Nashville, Tennessee on October 5. This “Witch-Crafted Event” will take place from 10:00 a.m. to 4:00 p.m. CST, offering samples of the Witch’s Brew and Trick-or-Treat Cookie, alongside fun giveaways. Brown will be available for a meet-and-greet from 12:00 p.m. to 2:00 p.m., making it the ultimate spooky season kick-off.
Uunable to attend the Nashville event? Rewards members of McAlister’s can still join in the fun by earning double points on Witch’s Brew and Trick-or-Treat Cookie purchases the weekend of October 5-6.
McAlister’s Deli: Where Every Witch (and Warlock) Is Welcome
McAlister’s Deli has built a reputation for its comforting, flavorful food and welcoming atmosphere. Known for its famous sweet tea and an extensive menu of sandwiches, spuds, and salads, the restaurant also prides itself on creating seasonal moments like this one, where families and friends can make memories.
This October, the table at McAlister’s is set – and there’s room for witches, warlocks, and every Halloween fan in between!
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