FranConnect, the leading provider of sales, operations, and marketing solutions for franchise and multi-location businesses, is strengthening its leadership team with the appointment of Lisa Maynard as Chief Customer Officer (CCO). In her new role, Maynard will oversee FranConnect’s global professional services, customer success, technology services, training, and support teams, bringing her wealth of experience in the SaaS industry to enhance the customer experience.
Maynard’s role will focus on refining the company’s customer experience strategy as FranConnect continues to scale its offerings. CEO Gabby Wong emphasized the importance of customer success in the company’s growth. “As FranConnect continues to expand its global market presence and customer base, delivering an exceptional customer experience remains a critical driver of our success,” Wong said. “Lisa is a distinguished industry leader with a profound understanding of the growth and operational challenges our customers face. With her leadership, I am confident that our services and customer success organization will drive significant value and growth for FranConnect but also strengthen our role as a trusted partner to our customers.”
Industry Veteran with Proven Track Record
Maynard’s addition to the team comes at a pivotal time for FranConnect, following a series of major product launches and acquisitions. She brings over 15 years of experience in customer experience and success management, having held key leadership positions at Prove and ID.me. Most recently, at Prove, she directed post-sale strategy for over 350 Fortune 500 clients across industries like Financial Services, FinTech, and eCommerce. At ID.me, she led post-sale initiatives for over 600 top-tier clients, overseeing operations in sectors such as eCommerce, Healthcare, and Government.
Her background also includes leading a Digital Transformation Program at Accenture, where she implemented technology solutions addressing operational challenges in Finance, Security, and HR. Recognized for her ability to build high-performing teams, Maynard was named one of the Top 25 Women Leaders in Cyber Security by The Software Report in 2022.
Expressing her excitement about the new role, Maynard stated, “I am thrilled to take on the role of Chief Customer Officer at FranConnect, an industry-leading company that has already achieved remarkable success. I am deeply committed to leveraging my passion for customer advocacy to further enhance FranConnect’s customer and engagement strategies and deliver exceptional value to our clients.”
Expanding Footprint and Product Innovation
Maynard’s appointment coincides with a period of rapid growth for FranConnect. The company recently acquired RizePoint, a leader in Quality Management Systems, and launched a series of innovative solutions, including Analytics, an overhauled Royalty Manager, and a cutting-edge Operator/Frontline Employee Training tool. These advancements have fortified FranConnect’s unique ability to provide a comprehensive view of the operations lifecycle for multi-location businesses—from supplier and lead management to payment reconciliation and employee training.
With a target of reaching over 2,000 brands and 1.5 million locations worldwide, FranConnect is executing an aggressive expansion plan. The addition of Maynard to the executive team positions the company to continue delivering on its mission of being a trusted partner to multi-location businesses as it pushes into new markets.
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