Freddy’s Frozen Custard & Steakburgers®, a renowned fast-casual restaurant chain, has announced an exciting new partnership, awarding Name, Image, and Likeness (NIL) deals to twelve collegiate athletes across Colorado, Alabama, Ohio, Texas, and Georgia. This initiative marks Freddy’s entry into the rapidly growing world of collegiate sports endorsements, highlighting its commitment to supporting young athletes and celebrating their achievements on and off the field.
A Flavorful Partnership with Collegiate Stars
The Freddy’s Collegiate Athlete Partnership features a diverse group of athletes, showcasing talent from football, volleyball, and cheerleading. Among the partnered athletes are standout football players like Jimmy Horn Jr., a wide receiver for the Colorado Buffaloes, and Tyler Booker, an offensive lineman for the University of Alabama, as well as volleyball players like Jenna Wenaas, an outside hitter for the Texas Longhorns.
“I’m excited to partner with Freddy’s for the season,” said Jimmy Horn Jr. “They have a great menu with pretty much anything you want. Steakburgers, fries, onion rings, and finish it off with a custard. They’ve got it all.”
Jenna Wenaas also expressed her enthusiasm for the partnership, saying, “I wanted to partner with Freddy’s because the food is amazing. The vibe is great and I just love the people here!”
Bringing Athletes and Fans Together
Freddy’s is leveraging this partnership to connect with its customers through the athletes’ social media channels and Freddy’s website. By showcasing the athletes’ favorite menu items, the brand aims to create a unique bond between the athletes and Freddy’s loyal customers, emphasizing the shared values of quality, passion, and community.
The partnership includes a mix of male and female athletes, reflecting Freddy’s inclusive approach to its brand and its dedication to celebrating excellence across all sports. The athletes will participate in various promotional activities, sharing their experiences and favorite Freddy’s menu items with their fans, further enhancing Freddy’s reach and engagement.
Meet the Freddy’s Collegiate Athlete Partners
The Freddy’s Collegiate Athlete Partnership includes the following talented student-athletes:
- University of Colorado: Jimmy Horn Jr., Wide Receiver; Emma Torstenson, Defensive Specialist/Libero
- University of Alabama: Samantha Lim, Cheer; Tyler Booker, Offensive Lineman
- Ohio State: Caleb Downs, Safety; Meghan McCann, Defensive Specialist; Eloise Brandewie, Middle Blocker
- University of Texas: Jahdae Barron, Cornerback; Andrew Mukuba, Defensive Back; Jenna Wenaas, Outside Hitter
- University of Georgia: Dillon Bell, Wide Receiver; M’Kaylah Jackson, Cheer
A Winning Move for Freddy’s and Athletes Alike
This partnership marks a significant step for Freddy’s as it continues to expand its brand presence and engage with younger audiences. By aligning with collegiate athletes who embody dedication and excellence, Freddy’s is not only supporting the next generation of sports talent but also reinforcing its values of quality and community. As these athletes shine on the field and in the spotlight, Freddy’s fans have a new reason to cheer — and a delicious menu to enjoy.
For more information on Freddy’s Collegiate Athlete Partnership and other updates, visit the Freddy’s website and follow Freddy’s on Facebook and Instagram. Want to read more articles about Freddy’s check out New Space For New Times: Freddy’s Training & Innovation Center.
Images Courtesy of Freddy’s Frozen Custard & Steakburgers
